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Sample Amazon Company Profile Essay

Industry Analysis
Market Analysis
Cost-benefit Analysis
Risk Analysis
Supply Chain Analysis
Business Process Analysis
Value Chain Analysis
Strategy Analysis & Development

Below is a sample company profile essay on Amazon. This example is intended to help students write better business profile essays.

Amazon Company Profile Essay

Company Profile Essay Outline: Amazon

Here is the outline for this sample company profile essay:

  1. Company Overview:
    • Name:, Inc.
    • Date of Establishment: July 5, 1994
    • Founder: Jeff Bezos
    • Headquarters: Seattle, Washington, USA
    • Logo: Describe the iconic Amazon logo.
    • Industry: E-commerce, Cloud Computing, Artificial Intelligence, Digital Streaming, Consumer Electronics, Logistics, and more.
    • No. of Employees: Over 1.3 million globally
    • Ticker Symbol: AMZN (NASDAQ)
    • Market Capitalization: US $1.6 trillion; 5th most valuable company globally.
    • Competitors: eBay, Walmart, Target, Best Buy, Alibaba Group, Rakuten (Japan), Taobao (China), Flipkart (India).
  2. Mission and Vision:
    • Mission Statement: “To be Earth’s most customer-centric company.”
    • Vision Statement: “To build a place where people can come to find and discover anything they might want to buy online.”
  3. History and Milestones:
    • Founding Date: July 5, 1994
    • Key Milestones:
      • Launch as an online bookstore (1995)
      • Introduction of Amazon Prime (2005)
      • Launch of Amazon Web Services (AWS) (2006)
      • Acquisition of Whole Foods Market (2017)
  4. Business Model:
    • Overview of Amazon’s e-commerce and technology-driven business model.
    • Revenue streams, including online retail, subscription services (Prime), cloud computing (AWS), advertising, and more.
  5. Products and Services:
    • E-commerce: Retail, third-party marketplace, Amazon Fresh, etc.
    • Amazon Web Services (AWS): Cloud computing and hosting services.
    • Consumer Electronics: Kindle, Echo, Fire tablets, etc.
    • Digital Streaming: Amazon Prime Video, Amazon Music, Audible.
    • Subscription Services: Amazon Prime, Amazon Prime Pantry, etc.
  6. Global Presence:
    • Geographic reach and market penetration.
    • Overview of Amazon’s impact on local economies and its extensive fulfillment and distribution network.
  7. Leadership and Team:
    • Overview of key leadership members:
      • Andy Jassy (CEO)
      • Jeff Bezos (Founder and Executive Chairman)
      • Brian Olsavsky (CFO)
    • Organizational structure, highlighting key departments and teams.
  8. Core Values and Philosophy:
    • Customer-centricity: Focus on meeting customer needs and exceeding expectations.
    • Innovation: Commitment to continuous improvement and technological advancement.
    • Long-term thinking: Emphasis on strategic, long-term decision-making.
  9. Innovations and Technology:
    • Technological advancements, including Amazon’s proprietary technologies, AI-driven recommendations, and robotics in fulfillment centers.
    • Integration of technology in logistics and delivery.
  10. Financial Overview:
    • Revenue Trends:
      • Steady growth in total revenue year on year.
      • Net loss of US $2.722 billion in 2022; as online sales slowed and operating costs ballooned.
      • Total Debt to Assets Ratio 0.68 (2022)
    • Market Position: Discuss Amazon’s standing within the competitive market, incorporating a SWOT analysis.
  11. Achievements and Awards:
    • Showcase industry recognition, awards, and innovations.
    • Notable achievements in various business segments.
  12. Challenges and Responses:
    • Addressing challenges such as regulatory scrutiny, labor practices, and market competition.
    • Amazon’s responses and adaptations to challenges.
  13. Future Outlook:
    • Upcoming developments, expansions, or new services.
    • Strategies for staying competitive and relevant in the evolving e-commerce and technology landscape.
    • Long-term objectives: Outline Amazon’s aspirations and goals for the future.
  14. Contact Information:
    • Headquarters: Seattle, Washington, USA.
    • Phone: +1-888-280-4331
    • Address: 410 Terry Ave N, Seattle 98109, WA, United States.
    • Website: Amazon Official Website.

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