Sample LG Company Profile Essay

Below is a sample company profile essay on LG Corporation. This example is intended to help students write better business profile essays.

LG Company Profile Essay

Company Profile Essay Outline: LG

Here is the outline for this sample company profile essay:

1. Company Overview:
   • Name: LG Corporation (formerly Lucky-Goldstar)
   • Date of Establishment: January 5, 1947.
   • Brief Overview and Global Presence:
     • Nature of Business: LG is a diversified global conglomerate with a significant presence in consumer electronics, home appliances, chemicals, and telecommunications.
     • Subsidiaries are located worldwide, including major operations in North America, Europe, Asia, and other regions.
   • Logo: The iconic LG logo features the letters “L” and “G” forming a stylized human face.
   • Tagline: “Life’s Good”
   • Location(s) of Operation: Headquarters in Seoul, South Korea, with a global presence.
2. Mission and Vision:
   • Mission Statement: LG is committed to enhancing the lives of consumers by providing innovative products and services, prioritizing customer satisfaction, fostering continuous innovation, and upholding sustainability.
   • Vision Statement: LG aspires to be a global leader in technology and innovation, contributing to a sustainable and better future for individuals and communities.
3. History and Milestones:
   • Founding Date: January 5, 1947.
   • History of LG
     • Founded as Lucky-Goldstar, LG has evolved into a global powerhouse with diversified business interests.
     • Evolution from Lucky and Goldstar to LG: The transformation reflects a strategic rebranding, signaling a broader global identity.
   • Diversification and expansion over the years: LG’s expansion into various industries, including electronics, chemicals, and telecommunications.
   • Key Milestones:
     • Introduction of the first LG branded radio in 1959.
     • Expansion into the U.S. market in the 1980s.
     • Entry into the smartphone market in the 21st century.
4. Subsidiaries: //what it does, location, year established. 
   • LG Electronics
   • LG Display
   • LG Innotek
   • LG Chem
   • LG Energy Solution
   • LG Household & Health Care
   • LG U+
   • LG CNS
   • G2R
   • HS Ad
5. Global Presence:
   • Geographic reach and market penetration
   • List and describe key partnerships and collaborations
6. Leadership and Team:
   • Kwang Mo Koo: Chairman; Chief Executive Officer (CEO) since 2018.
   • Bong Seok Kwon: Vice Chairman since 2022.
   • Beom Jong Ha: Director; President; Chief Financial Officer (CFO) since 2022.
   • Team Structure: Provide an overview of LG’s organizational structure, emphasizing collaboration and expertise.
7. Core Values and Philosophy:
   • Commitment to innovation
   • Focus on customer satisfaction
   • Sustainability initiatives and corporate responsibility
8. Innovation and Research & Development:
   • Investment in R&D activities
   • Cutting-edge technologies and patents
   • Future directions and emerging technologies
9. Financial Overview:
   • Revenue Trends: Analyze recent financial performance and growth.
   • Market Position: Discuss LG’s standing within the competitive market. Use a SWOT analysis.
10. Achievements and Awards:
    • Industry Recognition: Showcase awards and accolades received by LG.
    • Innovations: Highlight technological advancements and breakthroughs.
    • Market leadership and competitive edge
11. Future Outlook:
    • Upcoming product launches and developments
    • Strategies for staying competitive in the market
    • Long-term Objectives: Outline LG’s aspirations for the future.
12. Contact Information:
    • Headquarters: Seoul, South Korea.
    • Phone: 82 2 37731114
    • Address: Lg Twin Tower, 128, Yeoui-Daero, Yeongdeungpo-Gu, Seoul, 07336
    • Website: LG Official Website