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Sample LG Company Profile Essay

Industry Analysis
Market Analysis
Cost-benefit Analysis
Risk Analysis
Supply Chain Analysis
Business Process Analysis
Value Chain Analysis
Strategy Analysis & Development

Below is a sample company profile essay on LG Corporation. This example is intended to help students write better business profile essays.

LG Company Profile Essay

Company Profile Essay Outline: LG

Here is the outline for this sample company profile essay:

  1. Company Overview:
    • Name: LG Corporation (formerly Lucky-Goldstar)
    • Date of Establishment: January 5, 1947.
    • Brief Overview and Global Presence:
      • Nature of Business: LG is a diversified global conglomerate with a significant presence in consumer electronics, home appliances, chemicals, and telecommunications.
      • Subsidiaries are located worldwide, including major operations in North America, Europe, Asia, and other regions.
    • Logo: The iconic LG logo features the letters “L” and “G” forming a stylized human face.
    • Tagline: “Life’s Good”
    • Location(s) of Operation: Headquarters in Seoul, South Korea, with a global presence.
  2. Mission and Vision:
    • Mission Statement: LG is committed to enhancing the lives of consumers by providing innovative products and services, prioritizing customer satisfaction, fostering continuous innovation, and upholding sustainability.
    • Vision Statement: LG aspires to be a global leader in technology and innovation, contributing to a sustainable and better future for individuals and communities.
  3. History and Milestones:
    • Founding Date: January 5, 1947.
    • History of LG
      • Founded as Lucky-Goldstar, LG has evolved into a global powerhouse with diversified business interests.
      • Evolution from Lucky and Goldstar to LG: The transformation reflects a strategic rebranding, signaling a broader global identity.
    • Diversification and expansion over the years: LG’s expansion into various industries, including electronics, chemicals, and telecommunications.
    • Key Milestones:
      • Introduction of the first LG branded radio in 1959.
      • Expansion into the U.S. market in the 1980s.
      • Entry into the smartphone market in the 21st century.
  4. Subsidiaries: //what it does, location, year established. 
    • LG Electronics
    • LG Display
    • LG Innotek
    • LG Chem
    • LG Energy Solution
    • LG Household & Health Care
    • LG U+
    • LG CNS
    • G2R
    • HS Ad
  5. Global Presence:
    • Geographic reach and market penetration
    • List and describe key partnerships and collaborations
  6. Leadership and Team:
    • Kwang Mo Koo: Chairman; Chief Executive Officer (CEO) since 2018.
    • Bong Seok Kwon: Vice Chairman since 2022.
    • Beom Jong Ha: Director; President; Chief Financial Officer (CFO) since 2022.
    • Team Structure: Provide an overview of LG’s organizational structure, emphasizing collaboration and expertise.
  7. Core Values and Philosophy:
    • Commitment to innovation
    • Focus on customer satisfaction
    • Sustainability initiatives and corporate responsibility
  8. Innovation and Research & Development:
    • Investment in R&D activities
    • Cutting-edge technologies and patents
    • Future directions and emerging technologies
  9. Financial Overview:
    • Revenue Trends: Analyze recent financial performance and growth.
    • Market Position: Discuss LG’s standing within the competitive market. Use a SWOT analysis.
  10. Achievements and Awards:
    • Industry Recognition: Showcase awards and accolades received by LG.
    • Innovations: Highlight technological advancements and breakthroughs.
    • Market leadership and competitive edge
  11. Future Outlook:
    • Upcoming product launches and developments
    • Strategies for staying competitive in the market
    • Long-term Objectives: Outline LG’s aspirations for the future.
  12. Contact Information:
    • Headquarters: Seoul, South Korea.
    • Phone: 82 2 37731114
    • Address: Lg Twin Tower, 128, Yeoui-Daero, Yeongdeungpo-Gu, Seoul, 07336
    • Website: LG Official Website

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