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Sample Company Analysis: Johnson & Johnson

Industry Analysis
Market Analysis
Cost-benefit Analysis
Risk Analysis
Supply Chain Analysis
Business Process Analysis
Value Chain Analysis
Strategy Analysis & Development

Below is a sample business analysis essay on Johnson & Johnson. This example is intended to help students write better company analysis essays.

Company Analysis: Johnson & Johnson

Company Analysis Essay Outline: Johnson & Johnson

Here is the outline for this sample essay:

  1. Company Profile
    • Company Name: Johnson & Johnson
    • Industry: pharmaceuticals & medical tech.
    • Market Cap: US$379.98 billion (Feb 2024).
    • Ticker: JNJ (NYSE)
    • Est.: January 1886
    • Founders: Robert Wood Johnson I; James Wood Johnson; Edward Mead Johnson
    • Headquarters: Johnson and Johnson Plaza, New Brunswick, New Jersey, US
    • Market Reach: Global
    • U.S. Sales (2022): US $48billion; largest contributor to revenue
    • Europe Sales (2022): US $23.4 billion; second largest contributor to revenue
    • Key people: Joaquin Duato (Chairman & CEO)
    • Revenue:  US$85.16 billion (2023)
    • Operating Income: US$21.21 billion (2023)
    • Net income: US$35.15 billion (2023)
    • Total assets: US$167.6 billion (2023)
    • Total equity: US$68.78 billion (2023)
    • Number of employees: 134,400 (2023)
    • Mission Statement: To “bring science and sense of sight to life through world-class innovation and customer experience”
    • Vision Statement: To “help people see better, connect better, and live better”
    • Website:
    • Competitors: Pfizer, Novartis, Glaxo Smith Kline, Bayer, Merck, Abbott, Roche, Bristol Myers, Squibb, Merck, Sanofi
    • Subsidiaries: Abiomed, Acclarent, Actelion, Cilag, DePuy Synthes, Ethicon, Janssen Biotech, Janssen Pharmaceuticals, Janssen Vaccines, Johnson & Johnson Vision, Mentor, Synthes.
  2. Internal & External Analysis
  3. Financial Analysis
    • Financial Position
    • Profitability Analysis
    • Expenses Analysis
    • Liquidity Analysis
    • Debt & Solvency Analysis
    • Cash Flows Analysis
    • Comparative Analysis
    • Overall Trends Analysis
  4. Organization’s Culture & Policy Analysis
    • Corporate Culture, Values, & Philosophy
    • Ethics & CSR Initiatives
    • Innovation
  5. Strategy Analysis & Development

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