Skip to content

Sample Nike SWOT Analysis Essay

Industry Analysis
Market Analysis
Cost-benefit Analysis
Risk Analysis
Supply Chain Analysis
Business Process Analysis
Value Chain Analysis
Strategy Analysis & Development
Nike SWOT Analysis
Below is a sample SWOT analysis essay on Nike, Inc. This example is intended to help students write better business analysis essays.

Nike Inc. SWOT Analysis Essay

SWOT Analysis Essay Outline: Nike

  1. Introduction: Brief overview of Nike and its position in the market.
    • Company: Nike, Inc.
    • Date of Establishment: January 25, 1964 as Blue Ribbon Sports
    • Founders: Bill Bowerman and Phil Knight
    • Products: Sporting Goods and Accessories: shoes, apparel, equipment
    • Current CEO: John Donahoe (2013 – present)
    • Headquarters: Beaverton, Oregon, United States.
    • No. of Employees: 83,700
    • Type: Public
    • Ticker Symbol: NKE (NYSE)
    • Revenue: US$51.22 billion (2023)
    • Net Income: US$5.07 billion (2023)
    • Competitors: Adidas, Puma, New Balance, Reebok, Under Armour, Fila, Kappa, Skechers.
  2. Strengths:
    1. Brand Strengths
      • Recognizable global brand. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses.
      • Strong brand image and association with sports and innovation.
    2. Product Portfolio
      • Diverse range of high-quality athletic footwear, apparel, and accessories.
      • Continuous innovation and technological advancements.
    3. Marketing and Sponsorship
      • Effective marketing strategies.
      • High-profile sponsorships with athletes and sports teams.
  3. Weaknesses:
    1. Dependence on Third-Party Manufacturers
      • Heavy reliance on contract manufacturers.
      • Vulnerability to supply chain disruptions.
    2. High Prices
      • Premium pricing may limit market penetration.
      • Potential impact on price-sensitive markets.
    3. Image Concerns
      • Past controversies related to labor practices.
      • Environmental concerns in manufacturing processes.
  4. Opportunities:
    1. Global Expansion
      • Untapped markets in emerging economies.
      • Growing interest in sports and fitness worldwide.
    2. E-Commerce Growth
      • Increasing online shopping trends.
      • Opportunities for direct-to-consumer sales.
    3. Sustainability Trends
      • Growing consumer demand for sustainable and eco-friendly products.
      • Opportunities for innovation in sustainable practices.
  5. Threats:
    1. Intense Competition
      • Strong competition from Adidas, Puma, and other sportswear brands.
      • Constant pressure to stay ahead in innovation.
    2. Economic Fluctuations
      • Vulnerability to economic downturns affecting consumer spending.
      • Exchange rate fluctuations impacting international sales.
    3. Counterfeit Products
      • Rampant production of counterfeit Nike products.
      • Potential damage to brand reputation.
  6. Analysis and Strategy Development:
    • Evaluate the intersections of strengths, weaknesses, opportunities, and threats.
    • Develop strategies that leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.
  7. Conclusion: Summarize key findings and outline strategic priorities based on the SWOT analysis.

This outline and sample essay provides a structured approach to conducting a SWOT analysis for Nike, considering its internal and external factors to inform strategic decision-making.