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Writing a Persuasive Speech: Patterns, Ideas, Outlines

A persuasive speech is a type of speech that aims to convince, influence, or motivate an audience to adopt or support a particular viewpoint, belief, or course of action. The primary objective of a persuasive speech is to persuade the listeners and bring about a change in their attitudes, opinions, or behaviors.

Here are sample persuasive speech essays:

Dangers of Racism

Art of Procrastination


Aspect Explanation
Focus: Unlike informative speeches that focus on providing information or explaining a topic, persuasive speeches are designed to sway the audience’s perspective and encourage them to take a specific stance or action. These speeches often appeal to logic, emotions, ethics, or a combination of these elements to make a compelling argument.
Key Components: In a persuasive speech, the speaker typically presents their main argument or thesis statement early on and then provides supporting evidence, examples, and reasoning to validate their position. They may also address counterarguments or opposing viewpoints and offer rebuttals to strengthen their case. The speaker employs persuasive techniques such as rhetorical devices, vivid language, storytelling, and appeals to authority or values to captivate the audience and enhance the persuasive impact of the speech.
Purpose: Persuasive speeches are commonly used in various settings, including public speaking events, political campaigns, debates, sales pitches, and advocacy efforts. The effectiveness of a persuasive speech depends on the speaker’s ability to engage the audience, build credibility, present logical and convincing arguments, and appeal to the listeners’ emotions and values.


The format below provides a structured framework for outlining and delivering a persuasive speech effectively:

Component Focus Areas Tips
Introduction – Attention-grabbing opening (e.g., startling statistic, rhetorical question, anecdote)

– Statement of the topic and purpose

– Thesis statement

– Grab attention: Begin with a strong opening statement, a compelling question, a relevant anecdote, or a surprising fact to capture the audience’s attention.
– Brief overview of the issue or problem being addressed.
– Establish credibility: Introduce yourself and briefly share your background or expertise on the topic to establish your credibility as a speaker.
– Establish rapport with the audience: Explanation of why the topic is important or relevant to the audience.
– State the thesis: Clearly state your main argument or the central idea of your speech. This should be a concise and persuasive statement that gives the audience an idea of what you’ll be advocating for.
Body – Main point 1: Present arguments, evidence, and examples supporting the thesis

– Main point 2: Present additional arguments, evidence, and examples

– Main point 3: Present further arguments, evidence, and examples and so on.

– Divide the body of your speech into main points that support your thesis statement. Each point should be a separate section or paragraph.
– Provide factual information, statistics, examples, expert opinions, or personal anecdotes to support each main point. Make sure the evidence is reliable and relevant to your topic.
– Use persuasive language, rhetorical devices, and emotional appeals strategically to engage and persuade your listeners effectively.
– Address potential counterarguments or opposing viewpoints and offer counterarguments or rebuttals to strengthen your position. Anticipate and respond to potential objections the audience may have.
– Organize logically: Use a clear and logical structure, such as chronological order, problem-solution format, or cause-effect sequence, to present your arguments effectively.
– Transition smoothly: Use transitional phrases and sentences to smoothly move from one point to another. This helps maintain the flow and coherence of your speech.
Conclusion – Restate thesis

– Recap main points

– Call to action

– Recapitulate the main arguments and evidence presented in the body of your speech. Keep it concise and focused on the most important aspects.
– Reinforce your thesis statement, reminding the audience of your main argument.
– Conclude with a powerful call to action, encouraging the audience to take a specific action or adopt a particular viewpoint based on the persuasive points you’ve presented.
– Memorable ending: End with a memorable statement, quote, or anecdote that leaves a lasting impression on the audience.


Here are 20 ideas for persuasive speeches in different areas, along with the topic, general purpose, specific purpose, thesis statement, and pattern for each:

  1. Topic: The Importance of Recycling
    • General Purpose: To persuade the audience on the importance of recycling.
    • Specific Purpose: To motivate the audience to actively participate in recycling efforts in their community.
    • Thesis Statement: Recycling is a crucial environmental practice that individuals should engage in to reduce waste, conserve resources, and protect the planet.
    • Pattern: Problem-Solution
  2. Topic: Benefits of Regular Exercise
    • General Purpose: To persuade the audience on the importance of regular exercise.
    • Specific Purpose: To encourage the audience to incorporate regular exercise into their lifestyle for improved physical and mental well-being.
    • Thesis Statement: Regular exercise offers a multitude of benefits, including increased energy levels, improved physical health, enhanced mental well-being, and a reduced risk of chronic diseases.
    • Pattern: Topical or Cause-Effect
  3. Topic: Cybersecurity Awareness
    • General Purpose: To persuade the audience on the importance of safeguarding their online privacy.
    • Specific Purpose: To encourage the audience to take proactive measures to protect their personal information and stay safe online.
    • Thesis Statement: Cybersecurity awareness is crucial in today’s digital age to safeguard personal data, prevent identity theft, and maintain online privacy.
    • Pattern: Monroe’s Motivated Sequence (Attention, Need, Satisfaction, Visualization, Action)
  4. Topic: Importance of Financial Literacy
    • General Purpose: To persuade the audience to learn about financial literacy.
    • Specific Purpose: To convince the audience to prioritize financial literacy education and develop healthy financial habits.
    • Thesis Statement: Acquiring financial literacy skills is essential for making informed financial decisions, achieving financial stability, and building a secure future.
    • Pattern: Problem-Solution or Comparative Advantages
  5. Topic: Advantages of Volunteering
    • General Purpose: To persuade the audience to participate in local volunteering initiatives.
    • Specific Purpose: To motivate the audience to engage in volunteering activities and contribute to their communities.
    • Thesis Statement: Volunteering offers numerous benefits, including personal growth, skill development, community engagement, and the creation of a positive social impact.
    • Pattern: Topical or Comparative Advantages
  6. Topic: The Impact of Urban Green Spaces on Community Well-being
    • General Purpose: To persuade the audience that urban green spaces are essential for community well-being. Specific
    • Specific Purpose: To convince the audience to support the creation and preservation of green spaces in urban areas.
    • Thesis Statement: Urban green spaces, such as parks and gardens, contribute to the physical, mental, and social well-being of communities by providing areas for relaxation, recreation, and connection with nature.
    • Pattern: Spatial
  7. Topic: The Negative Effects of Single-Use Plastics on Marine Life
    • General Purpose: To persuade the audience to reduce their use of single-use plastics and protect marine life.
    • Specific Purpose: To inform the audience about the causal relationship between single-use plastics and the harm caused to marine ecosystems.
    • Thesis Statement: The excessive use of single-use plastics directly leads to pollution and endangerment of marine life through entanglement, ingestion, and habitat destruction, necessitating immediate action to reduce plastic consumption.
    • Pattern: Causal
  8. Topic: The Pros and Cons of Genetically Modified Organisms (GMOs) in Food Production
    • General Purpose: To persuade the audience to critically evaluate the benefits and drawbacks of GMOs in food production.
    • Specific Purpose: To present a balanced analysis of the advantages and disadvantages of using GMOs in the agricultural industry.
    • Thesis Statement: Genetically modified organisms have the potential to increase crop yields and enhance nutritional content, but they also raise concerns regarding environmental impact, health risks, and ethical considerations, necessitating thoughtful decision-making in their utilization.
    • Pattern: Pro-Con
  9. Topic: Overcoming Adversity: My Journey to Success
    • General Purpose: To inspire the audience by sharing a personal narrative of overcoming challenges and achieving success.
    • Specific Purpose: To motivate the audience to persevere in the face of adversity and pursue their goals.
    • Thesis Statement: Through determination, resilience, and a positive mindset, individuals can overcome personal obstacles and transform adversity into stepping stones for success.
    • Pattern: Narrative
  10. Topic: The Power of Random Acts of Kindness
    • General Purpose: To persuade the audience to embrace the practice of random acts of kindness in their daily lives.
    • Specific Purpose: To encourage the audience to engage in small acts of kindness that can make a significant positive impact on individuals and communities.
    • Thesis Statement: Spontaneous acts of kindness, whether it’s a smile, a helping hand, or a small gesture of generosity, have the power to create ripples of compassion and foster a more caring and interconnected society.
    • Pattern: Spontaneous
  11. Topic: Importance of Mental Health Awareness
    • General Purpose: To persuade the audience to support mental health initiatives.
    • Specific Purpose: To raise awareness about the prevalence of mental health issues, destigmatize mental illness, and promote access to mental health resources.
    • Thesis Statement: Mental health awareness is crucial for fostering a compassionate society, providing support for those in need, and improving overall well-being.
    • Pattern: Problem-Solution or Comparative Advantages
  12. Topic: Benefits of Renewable Energy Sources
    • General Purpose: To persuade the audience to support renewable energy initiatives.
    • Specific Purpose: To rally the audience behind the adoption of renewable energy sources, emphasizing their environmental and economic benefits and encouraging individuals to advocate for sustainable energy practices.
    • Thesis Statement: Embracing renewable energy sources, such as solar and wind power, can lead to a cleaner environment, energy independence, and a more sustainable future.
    • Pattern: Problem-Solution or Cause-Effect
  13. Topic: The Importance of Cultural Diversity
    • General Purpose: To persuade
    • Specific Purpose: To persuade the audience to appreciate and value cultural diversity, promote inclusivity, and challenge stereotypes and biases.
    • Thesis Statement: Embracing cultural diversity enhances social harmony, fosters creativity and innovation, and promotes a more inclusive and tolerant society.
    • Pattern: Topical or Comparative Advantages
  14. Topic: Benefits of Organic Food Consumption
    • General Purpose: To persuade the audience on the benefits of organic food consumption.
    • Specific Purpose: To inspire the audience to choose organic food options for improved personal health, environmental sustainability, and support for local agriculture.
    • Thesis Statement: Consuming organic food contributes to better health, reduces exposure to harmful chemicals, supports sustainable farming practices, and promotes a healthier planet.
    • Pattern: Topical or Cause-Effect
  15. Topic: Importance of Media Literacy
    • General Purpose: To persuade the audience on the importance of media literacy.
    • Specific Purpose: To encourage the audience to develop critical media literacy skills to analyze, evaluate, and navigate media messages effectively.
    • Thesis Statement: Media literacy is essential in today’s information-driven world to avoid misinformation, promote critical thinking, and make informed decisions.
    • Pattern: Problem-Solution or Comparative Advantages
  16. Topic: Benefits of Early Childhood Education
    • General Purpose: To persuade the audience on the benefits of early childhood education.
    • Specific Purpose: To raise awareness on the importance of early childhood education in fostering cognitive, social, and emotional development in young children.
    • Thesis Statement: Early childhood education provides a solid foundation for lifelong learning, promotes school readiness, and positively impacts future academic and personal success.
    • Pattern: Topical or Cause-Effect
  17. Topic: The Importance of Voting
    • General Purpose: To persuade the audience on the importance of voting.
    • Specific Purpose: To motivate the audience to take action by exercising their right to vote and actively participate in the democratic process.
    • Thesis Statement: Voting is a fundamental civic duty that empowers individuals, ensures representation, and strengthens democracy.
    • Pattern: Monroe’s Motivated Sequence (Attention, Need, Satisfaction, Visualization, Action)
  18. Topic: The Benefits of Arts Education in Schools
    • General Purpose: To persuade the audience of the importance of arts education in schools.
    • Specific Purpose: To motivate the audience to support and advocate for the inclusion of arts education in schools for holistic student development.
    • Thesis Statement: Arts education enhances creativity, critical thinking, academic performance, and promotes overall well-being in students.
    • Pattern: Comparative Advantages or Problem-Solution
  19. Topic: The Importance of Workplace Diversity and Inclusion
    • General Purpose: To persuade the audience to embrace workplace diversity and inclusion.
    • Specific Purpose: To raise awareness on the benefits of workplace diversity and inclusion in fostering innovation, productivity, and a positive work environment.
    • Thesis Statement: Embracing diversity and fostering inclusion in the workplace enhances employee satisfaction, drives innovation, and improves organizational performance.
    • Pattern: Problem-Solution or Comparative Advantages
  20. Topic: The Significance of Financial Aid for Higher Education
    • General Purpose: To persuade the audience on the significance of financial aid for higher education.
    • Specific Purpose: To raise awareness on the need to recognize the importance of financial aid in promoting equal access to higher education and reducing educational inequalities.
    • Thesis Statement: Financial aid programs play a crucial role in providing educational opportunities, promoting social mobility, and building a more equitable society.
    • Pattern: Topical or Cause-Effect

How to Write

Following these steps and considerations can help you write a persuasive speech that effectively communicates your message and influences your audience:

Step Questions to Ask Oneself Mistakes to Avoid Tips
1. Identify the Topic – What is the issue or topic I want to persuade the audience about? – Choosing a topic that is too broad or complex – Choose a specific and relevant topic that interests both you and the audience.

– Consider the length and timing: Keep your speech concise and within the allotted time frame. Be mindful of the audience’s attention span and avoid overloading them with excessive information.

2. Know Your Audience – Who is my audience?

-What are their beliefs, values, and interests?

– Assuming everyone in the audience shares the same viewpoint – Tailor your message and arguments to resonate with the audience’s values and concerns.
3. Determine Your Purpose – What is the goal of my persuasive speech?

– What action do I want the audience to take?

– Having a vague or unclear purpose – Clearly define your purpose and desired outcome to guide your speech.
4. Research and Gather Evidence – What evidence, facts, statistics, and examples support my arguments? – Relying on opinions or unsupported claims – Conduct thorough research to gather credible evidence and examples to strengthen your arguments.
5. Craft a Strong Thesis Statement – What is my main argument or position on the topic? – Having a weak or ambiguous thesis statement – Formulate a clear, concise, and assertive thesis statement that states your main argument.
6. Outline the Speech – What are the main points or arguments I will present? – Lack of organization or logical flow in the speech – Create a structured outline with a clear introduction, body paragraphs, and conclusion.
7. Develop Supporting Arguments – What evidence, examples, anecdotes, or appeals can I use to support each main point? – Overloading the speech with too much information – Focus on presenting strong, relevant arguments with supporting evidence and examples.
8. Address Counterarguments – What potential objections or counterarguments might the audience have?

– How can I address them effectively?

– Ignoring or dismissing counterarguments – Acknowledge and address counterarguments to strengthen your credibility and persuasive impact.
9. Create a Compelling Introduction – How can I grab the audience’s attention from the start? – Starting with a generic or uninspiring opening – Use a captivating hook, such as a surprising fact, story, or question, to engage the audience immediately.
10. Use Persuasive Language – What language techniques can I use to persuade and influence the audience? – Using aggressive or offensive language – Use persuasive techniques i.e. rhetorical devices, emotional appeals, vivid imagery, repetition, storytelling, and strong word choices.
11. Conclude Effectively – How can I leave a lasting impression and reinforce my main points? – Summarizing without restating the thesis or call to action – Summarize key points, restate the thesis, and end with a compelling call to action or memorable closing statement.
12. Rehearse and Refine – How can I improve my delivery and ensure clarity and impact? – Lack of rehearsal or feedback from others –¬†Practice and rehearse: Practice delivering your speech multiple times to refine your delivery, gestures, and tone. Pay attention to your body language, vocal variety, and overall confidence in presenting your persuasive arguments.

– Seek feedback, and make necessary revisions for clarity and effectiveness.

In summary, the key to writing a successful persuasive speech is to clearly define your objective, understand your audience’s perspective, present strong arguments supported by evidence, engage the audience with compelling delivery, address potential counterarguments, and conclude with a clear call to action. Practice, confidence, and genuine belief in your message are key to delivering a persuasive speech that resonates with your audience and motivates them to adopt your viewpoint or take action.